Privacy
How we handle your information
What we collect when you request a quote or browse the site, what we do with it, and how to get it deleted if you want.
Last updated 2026-10-09
What we collect
Two buckets. Information you give us directly when you fill out the quote form or call us: your name, phone number, property address, and which services you checked off (roofing, siding, gutters, windows, repair, painting, interior). Information your browser sends automatically on any site visit: IP address, device and browser type, the page that referred you, the pages you viewed, and approximate location based on IP. If the link you arrived on carries campaign tags or an ad click ID, for example from a Google ad, we note those too.
If you check the texting box on the quote form, we also record that you agreed to receive texts. If you call us and we miss the call, we keep your number and any voicemail you leave.
How we use it
Quote-form data goes to our team and our customer-management system so we can call you back, schedule an estimate, and follow up on the project. With your request, we also record how you found the site (a Google search, our Google Business Profile, an ad, another website, or a direct visit) and the page you landed on, so we can see which of our marketing brings in requests. Browsing data feeds into Google Analytics so we can see which pages work and where the site needs fixing.
Who we share it with
We use Google Analytics for site measurement. We use Google Maps Places to power the address autocomplete on the quote form, which means your typed address is sent to Google as you type. We use AccuLynx, a roofing-industry customer-management platform, to track and follow up on quote requests. We use Twilio to send and receive text messages and to take voicemail when we miss a call. We use cloud hosting and infrastructure providers to deliver the site and process your quote submission.
We do not sell your information, and we do not share your contact details with third parties for their marketing.
If a project moves forward, we may share necessary details with the shingle manufacturer to register your warranty, or with your insurance carrier if you ask us to send them our photos and estimate.
Text messages
We text you only if you check the texting box on the quote form, text us first, or call us and we miss the call. Texts are about your request and your project: confirming we got it, scheduling, updates, and a request to review our work when the job is done. When we miss a call, we send one text so you can reach us.
We do not sell, rent, or share your mobile number or your consent to receive texts with third parties or affiliates for their marketing. Twilio, the service that carries our texts, handles your number only to deliver them.
Reply STOP to any text to stop getting them, or HELP for help. Message frequency varies, and message and data rates may apply. The full text message terms are part of our Terms of Use.
How we protect it in transit
The whole site loads over HTTPS, so everything you send is encrypted in transit. Quote-form submissions get an extra layer: your details are encrypted in your browser before they leave your device and can only be decrypted by our backend. The contents stay unreadable to anyone in between.
Cookies
We do not write any cookies ourselves. The tools we load do: Google Analytics sets analytics cookies on this domain to count visits and measure pages, and Google Maps Places may set cookies when you start filling out the quote form. You can block cookies in your browser. The site still works for browsing; the address autocomplete on the quote form may stop working. We also keep one short note in your browser's session storage: how you arrived at the site. It is not a cookie, it is deleted when you close the tab, and it reaches us only if you send the quote form.
How long we keep it
We keep your information only as long as we need it for the purpose collected, plus what tax, warranty, and insurance-claim records require us to retain. Quote leads that never become customers are removed from active records on a regular schedule. Customer project records are retained for the life of the warranty. Analytics data follows Google's retention defaults.
Your rights
You can ask us to access, correct, or delete the information we have about you. Call (877) 354-8318 or write to Elite Contracting Group LLC, 1217 Logan Ave, Belvidere, IL 61008. We will respond within the time required by applicable law, typically within 45 days.
California residents have additional rights under the CCPA, including the right to know what categories of personal information we collect and the right to opt out of the sale or sharing of personal information. We do not sell personal information, and we do not share it for cross-context behavioral advertising.
Some browsers send a Global Privacy Control signal to opt out of sale or sharing. We honor it. Since we do not sell or share personal information, the signal changes nothing in practice, but it is respected.
We do not collect biometric information; Illinois BIPA does not apply to anything on this site.
Children
The site is not directed to anyone under 13. We do not knowingly collect information from children. If you believe a child has submitted information through the site, call us and we will delete it.
Security
We use reasonable measures to protect information in transit and at rest. No system on the internet is fully secure, so we cannot promise absolute security.
Changes to this policy
If we change how we handle data, the new policy posts here with an updated date at the top. Material changes get more visible notice.
Contact
Privacy questions or rights requests: (877) 354-8318, or write to Elite Contracting Group LLC, 1217 Logan Ave, Belvidere, IL 61008.